In January, America’s Retail Sales Control Group rose to 0.3%, recovering from a prior -0.1%

    by VT Markets
    /
    Mar 6, 2026
    US retail sales in the control group rose 0.3% in January. This was up from -0.1% in the previous period. The change shows a higher month-on-month reading for the control group measure. It moved by 0.4 percentage points compared with the prior figure.

    Implications For Growth And Fed Policy

    This January data on consumer spending shows unexpected strength, challenging the slowdown narrative we saw developing at the end of 2025. A resilient consumer suggests the economy has more momentum than many of us had priced in. This forces us to reconsider the timing and depth of any potential Federal Reserve rate cuts this year. The persistence of inflation, particularly with the latest Consumer Price Index for February 2026 showing core services remaining sticky around a 3.2% annual rate, supports this view. When combined with a robust labor market that added over 250,000 jobs last month, the case for the Fed to remain patient becomes much stronger. This data makes a near-term rate cut less likely. We are seeing this adjustment happen in real-time in the fed funds futures market. The probability of a rate cut by the May meeting, which stood near 70% just a month ago, has now collapsed to below 40%. Traders should adjust interest rate derivative positions, such as those on SOFR futures, to reflect a “higher for longer” reality. For equity derivatives, this stronger economic footing could support corporate earnings, suggesting upside potential in S&P 500 and Nasdaq 100 futures. We might consider selling out-of-the-money puts on broad market indices to collect premium, capitalizing on the reduced fear of an imminent downturn. Look for strength in consumer discretionary sector options.

    Positioning For Volatility And Market Choppiness

    However, this divergence between previous market expectations and current economic data could increase short-term market choppiness. Volatility, as measured by the VIX, has crept up from its lows in late 2025. Traders should be prepared for this by considering strategies that benefit from or hedge against increased price swings, potentially through options straddles on major indices. Create your live VT Markets account and start trading now.

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